The Benefits and Installation of Directional Speakers in Retail

There are various ways you can use directional sound in your retail store. Taken together, these have clear benefits for any establishment running a brick-and-mortar store.

1. The benefits of directional speakers in retail

Directional Speakers Increase Brand Impression: Compared to just seeing your display, directional speakers can improve customers' impression of your brand message and marketing campaigns; this can increase the likelihood of future purchases.

Directional speakers and directional soundbar increase dwell time: Customers stay longer in retail locations when they hear sounds relevant to them. The exhibits have become more interesting and the environment has become more welcoming.

Lower ambient noise from directional speakers: Your employees won't have to hear the same distracting sounds over and over again, which means they'll serve customers with a better mindset. And your customers will feel more at peace in your store, undisturbed by sounds that have nothing to do with them.

Satisfied customers: Customers don't get lost in your store or ask employees "Where is the checkout?' questions after picking up an item, they can easily be guided with this information.

Directional ceiling speakers increase sales: One study found that 41% of shoppers made a purchase they didn't intend to make after hearing an audio commercial or promotion announcement in retail. This is ultimately the best result to achieve: maximizing your store's sales per square meter.

2. Is it difficult to install directional speakers in a store?

It's not difficult to install directional speakers in your store and it's super easy to install. It just requires a little thought about the space you're going to install for the best functionality and sound quality.